Marketing Associate & Mixed Media Producer Email Automation (Oracle Eloqua), A/B Testing, Salesforce Analytics & SEO (SEMrush)
Built and managed more than 60 email marketing campaigns with different sales strategies via Oracle Eloqua, including segmentation and automated loyalty workflows — boosting VIP player retention by +30% and reactivation rates by +25%.
Animated Gif coupon for New Year’s Promotion
These campaigns consistently drove incremental revenue, strengthened VIP player retention, and delivered strong ROAS. The initiative established a repeatable, data-driven framework that supported sustained revenue acceleration within premium gaming segments.
Senior Graphic / Web Designer & Email Marketing Strategist / Marketing Associate
Designed and launched seasonal VIP promotion campaigns (landing pages, UX/UI enhancements, and art direction), increasing high-roller engagement during key events by +45%.
Ran A/B testing on subject lines, creative assets, and CTAs, driving email CTR improvements of +38% and conversion uplift of +22% on deposit-triggered offers.
Google Ads Display 240×400px– Posh Casino (VIP-Only Online Casino)
Led the execution of more than 50 high-performance Google Ads Display campaigns targeting VIP casino audiences with a focus on high-value slot machine games.
Promotional Banners and coupons for “Friday the 13th”
Developed a scalable growth strategy leveraging dynamic creative assets, advanced audience segmentation, and automated bid optimization.
Video Cover for Valentine’s Day Promotion 2017
Seasonal Coupon for “Cinco de Mayo”
Seasonal Coupon for “Jackpots” Promotion.
Video editing / Scriptwriting / Voice Over / Dynamic Content Creation
Conducted performance analysis through Salesforce and optimized SEO with SEMrush to improve traffic acquisition and campaign ROI.
Developed motion graphics, video editing, and creative scripting — leading the full strategy and production of a promotional video showcasing the exclusive benefits of becoming a Posh Casino VIP member.
Boosted VIP sign-ups by delivering a clear and compelling value narrative tailored to high-roller players.