Mixed Media Producer
ingram-cover.jpg

Ingram Micro

As a Digital Marketing Director at Ingram Micro with 15 years + of experience, I have driven impactful marketing strategies by leading the execution of over 20+ campaigns monthly for renowned brands, resulting in a significant boost in engagement rates. By leveraging Adobe Marketo for email marketing, our team achieved industry-leading open and click-through rates, continuously optimizing performance through A/B testing and actionable insights generated via SQL database analytics.

With a focus on data-driven decision-making and collaboration, I have successfully managed complex projects like the Xvantage platform, integrating real-time tracking to measure campaign effectiveness. My mission is to empower teams with clear strategies and innovative tools that enhance engagement and deliver measurable results in the fast-evolving digital marketing landscape.

 Regional Digital Marketing Manager – Ingram Micro LATAM Export | 2022-2025

INGRAM MICRO MIAMI ECOMMERCE | VENDOR SITE

• Managed and optimized 20+ bilingual (EN/ES) vendor boutiques for Adobe, Intel, Microsoft, HPE, GOOGLE, Lenovo, Zebra, Dell and others across Central America & the Caribbean.
• Increased boutique traffic +45% YoY and improved conversion rates +30% through UX enhancements and aligned campaign execution.
• Supported $50M+ in influenced revenue, launching new product pages in < 2 weeks while maintaining strict global brand standards.

Website & Landing Page Performance Analysis MSFT (MICROSOFT) | E-Commerce Optimization — LATAM Export Division

XVANTAGE | Led the creation of 90% of the LATAM Export Xvantage vendor profiles, using Kentico CMS and AdButler focal banners to enhance product visibility and monetize premium placements for strategic vendor partners. XVANTAGE WEBSITE

Executed and optimized 25+ monthly multi-vendor email marketing bilingual campaigns across LATAM Export using Adobe Marketo | Adobe Target — deploying advanced segmentation, dynamic content, and automated nurture flows. Consistently delivered double-digit lifts in engagement (CTR +30%) and lead-to-opportunity conversions (+20%), generating measurable pipeline growth for top technology partners.

➡️ See below for an overview of various vendor campaigns.

Owned and managed all digital marketing for Ingram Micro’s flagship “Engage” events across Central America and the English-speaking Caribbean (2022–2025) — driving end-to-end strategy including audience segmentation, email automation via Marketo, paid media campaigns, landing page builds, and onsite digital activation. Consistently hit attendance goals (+90% registration-to-attendee conversion), accelerated vendor pipeline, and strengthened partner engagement across multiple countries.

Deployed full-funnel paid media across Google Ads (Performance Max, Display, Search), LinkedIn Lead Gen Forms, Facebook & Instagram cross-selling campaigns, YouTube and TikTok video ads — scaling reach and lead generation across LATAM Export. Consistently reduced CPL while increasing qualified pipeline contribution for top vendors, achieving quarterly growth in both traffic quality and conversion efficiency.

HPE — Quarterly Promotional Campaign (Meta Formats)

HPE — Quarterly Promotional Campaign (Meta Formats) ENG

SHARP — Quarterly Promotional Campaign (LinkedIn Format)

Zebra Technologies — Quarterly Promotional Campaign (Meta Formats)

SHARP — Quarterly Promotional Campaign (LinkedIn Format)

Zebra Technologies — Quarterly Promotional Campaign (Meta Formats) ENG