Meridiana Trading & ENJOY FRUIT – Branding & Marketing Strategy
Led the full rebranding and marketing strategy for ENJOY FRUIT, the consumer-focused sister project of Meridiana Trading, a Costa Rica–based exporter of IQF tropical fruits, vegetables, and root crops. Developed the brand identity, visual systems, and social media content, and managed the design, print, and distribution of POS materials. The new brand positioning and digital content strategy generated 4× revenue growth and expanded visibility across key export markets.
Rebranding Logo options: